1.0 BRAND VISION:

  1. -   WHATS THE BIG PICTURE?

  2. -   PAST/PRESENT/FUTURE

  3. -   WHERE HAVE YOU COME FROM?

  4. -   WHERE DO YOU WANT TO GO?

  5. -   DESIGN VISION TUNED SPECIFICALLY TO YOUR

      BRAND & CONSUMER


    2.0 RESEARCH:

  1. -   MARKET RESEARCH

  2. -   COMPETITOR ANALYSIS

  3. -   END USER STUDY & FEEDBACK

  4. -   TECHNOLOGY PROPOSALS

  5. -   CONSTRUCTION & MATERIALS ADVICE

   

    3.0 RANGE PLANNING:

  1. -  COMPREHENSIVE PRODUCT RANGE PLANNING

  2. -  RANGE CONSISTENCY & STRUCTURE

  3. -  PRODUCT TIERING


    4.0 DESIGN:

  1. -  INNOVATIVE PRODUCT DESIGN

  2. -  CONCEPT SKETCHWORK

  3. -  TECHNOLOGY DEVELOPMENT

  4. -  PRESENTATION RENDERINGS

  5. -  BRANDING SOLUTIONS

  6. -  PRODUCT GRAPHICS & APPLICATIONS

  7. -  COLOUR PROPOSALS


    5.0 DEVELOPMENT:

  1. -  TECH-PACK CONSTRUCTION

  2. -  MATERIALS & FABRIC SELECTION

  3. -  MANUFACTURING DIAGRAMS

  4. -  TECHNICAL DRAWINGS

  5. -  BLUEPRINT REVISIONS

  6. -  SHELL PATTERN & PULLOVER AMENDMENTS

  7. -  3D FORM STUDY

  8. -  PROTOTYPING

 

INNOVATIVE FOOTWEAR & PRODUCT DESIGN FOR THE OUTDOOR, ACTION & SPORTS INDUSTRY

info@danhutchinson.co.uk  //  +44 (0)7881 901 045